I signed up the minute I saw the Boise livestream dates—January 6–8—because something about Russell Brunson's promise of 'one-to-many' selling felt like the shortcut I’d been hunting for. I’ll be honest: I was skeptical (who isn’t?), but the $100 limited offer—and the clear, step-by-step structure—made me commit. In this post I walk through what I learned, why it matters, who it's for, and what I’m implementing first.
Why I Signed Up: A Personal Spark
I signed up for the Selling Online Challenge because I hit a frustrating wall: my webinars were getting views, my offers were “fine,” but conversions were not. I kept tweaking headlines and slides, yet the results barely moved. When I saw the limited-time price drop to $100 (from $2,997), it felt like a low-risk experiment I could justify without overthinking.
Honestly, I almost talked myself out of it. I hesitated for an extra hour and nearly missed the early-bird tier. But the combination of price and social proof pushed me over the line.
Alex Lancuba: “They overdelivered—practical stuff you can implement immediately.”
Amber Cerone: “Worth 100x the price—real results in days.”
Russell Brunson’s Track Record Made Me Pay Attention
I’ve heard Russell Brunson mentioned for years, but this was the first time I looked closely. The idea that his “One To Many” method helped generate over $1,000,000,000 in online sales—and that he’s the founder of ClickFunnels—made me think this could be real Online Sales Training, not motivational fluff.
The Dates and Times Were Clear (So I Could Commit)
The event is streamed live from Boise, Idaho, running January 6–8, with sessions starting at 8:00 AM PT / 11:00 AM ET. That clarity mattered. I could block my calendar and show up like it was a real appointment with my business.
I Wanted Steps I Could Use Immediately
The agenda promised practical sessions each day—offers, messaging, stages, persuasion—built around the “one-to-many” framework. What I pictured was simple: replacing my 1:1 grind with scalable funnels that sell even when I’m not on calls.
The Guarantee Removed the Last Bit of Fear
The final nudge was the 100% satisfaction money-back guarantee. If it wasn’t valuable, I could email support@sellingonline.com and get a full refund. That made registering feel safe—and fast.
Day-by-Day Breakdown: What I Learned Each Morning
Day 1: One To Many Selling + Irresistible Offers
Every morning started at 8:00 AM PT, and I loved the structured agenda—five tight sessions that made it easier to remember and apply. Day 1 laid the base: Subconscious Success and Subconscious Selling Secrets helped me spot the hidden beliefs that leak into my copy, while Offer Secrets pushed me to tighten my promise into Irresistible Offers people actually want.
The One To Many Selling Framework showed me how to sell without a traditional sales team, and Improv Webinars gave me a simple way to stay natural while still following a proven structure.
Do this now: rewrite my offer headline + add one stronger proof point.
Day 2: Building Stages, Creating a Starving Crowd, and a 7-Figure Pitch
Day 2 shifted from “what to say” to “where to say it.” Building My Own Stages and Crafting a Starving Crowd made me think about attention like an asset I can build daily. Then 2-Commas of Impact and Creating a 7-Figure Pitch broke down the pitch into parts I can swipe and adapt—more templates, less guessing.
This is where I started mapping a Content Launch Funnel so my content leads naturally into the pitch instead of feeling random.
Do this now: draft one email + one short post that points into my funnel.
Day 3: Advanced Persuasion + “Wizard of Oz” Behind the Curtain
Day 3 went deeper: Creating Your Movement and Winning Against The Odds helped me frame my message as a mission, not just a product. The PRIVATE “Wizard Of Oz Showing Behind The Curtain” session was the clearest look at how the pieces connect. Then Advanced Persuasion and The Most Important Thing tied mindset and tactics together.
Rianne Strik: “Packed with actionable content—no fluff.”
Do this now: run one A/B test on my page headline or call-to-action.
The 'One To Many' Framework and ClickFunnels Software
One To Many Selling: scale once, sell to many
What hooked me fast in the Selling Online Challenge was Russell’s One To Many Selling idea. Instead of hiring more closers every time I want more revenue, I build one clear path that can sell again and again. That’s the real promise of automation: more sales without exponentially more headcount.
Russell backs it up with real-world proof—his strategies have driven $1,000,000,000+ in online sales. And he frames it in a way I can actually use, not just admire.
Russell Brunson: "One-to-many is not magic—it's a repeatable machine when the message fits the moment."
ClickFunnels Software: the tool that builds the machine
The framework is the brain, but ClickFunnels Software is the body. Since Russell co-founded ClickFunnels, it’s the platform he uses to show the exact funnel flow he teaches—page by page, step by step. For me, that matters because I’m not left guessing how to turn strategy into a working Sales Funnel.
Automation handles the “follow-up” and “next step” without me being online 24/7.
Structure keeps prospects moving forward in a simple sequence.
Tracking makes it easier to see what’s working and what needs a tweak.
Words and timing beat tech complexity
Russell kept bringing it back to one principle: say the right words at the right time—on every page and in every message. That’s where transformation-focused copy comes in. Instead of selling features, I’m learning to sell the after: who someone becomes and what changes when they buy.
Proof point | Why it mattered to me |
|---|---|
$1B+ in sales | Shows the method works at scale |
Two Comma Club: 2,614 winners (2025) | Real people built 7-figure funnels using these ideas |
I loved that I got both the high-level framework and the page-level messaging tactics that make a funnel convert.
Who This Is For: Three Types I Saw Myself In
Before I paid my $100 and blocked off January 6–8 at 8:00 AM PT, I needed to know one thing: am I actually the right person for this? Russell Brunson is clear about the three core groups this challenge is built for—and the more I read, the more I realized I fit more than one. That’s the point: clear targeting helps me predict what I’ll get out of the event, and it also helps me show up ready to implement.
1) The Marketer With “Good Stuff” That Isn’t Selling (Yet)
If you’ve got a product, webinar, or funnel that’s underperforming, this is a straight-up overhaul of your Online Sales Strategies. Day 1 is all about offer and message fixes—because sometimes the problem isn’t traffic, it’s the words and structure. The frameworks work across business models, but only if I adapt the messaging to my market.
2) The Seller Who Wants to Scale Beyond 1:1
I’ve sold before, but I’ve also hit that ceiling where everything depends on me. Russell’s “One To Many” method is built for scaling High Ticket Offers without a traditional sales team—more leverage, less chasing. This is where Transformation Focused Selling clicks: the offer isn’t “features,” it’s a clear outcome people want now.
3) The Coach Who Needs Better Clients (and Better Pricing)
This one felt personal. I’ve coached, marketed, and still struggled to consistently attract the right people—especially for higher-ticket programs. I want funnels that feel ethical and human, not pushy. I also keep thinking about leveraging other people’s audiences—podcast guest spots, partnerships, and borrowed stages—because that shortcut can build a crowd faster than posting alone.
Myron Golden: “Wealth comes from solving problems—start with offers that produce immediate results.”
Beginners who want a blueprint from offer creation to automated funnels
Entrepreneurs chasing quick revenue wins and a Two Comma Club path
Multi-hat builders (like me) who want layered value across offer + funnel + persuasion
Pricing, Scarcity, and the Risk-Free Offer
Why the tiered pricing made me move fast
The Selling Online Challenge pricing structure didn’t feel random—it felt designed to reward action. This Online Sales Event is capped, and the price climbs as seats fill, which instantly raised the perceived value for me. I didn’t want to “think about it” and end up paying more for the same training.
Seat Range | Price | What it signals |
|---|---|---|
1–1,000 | $100 (+ bonuses) | Best deal for early movers |
1,001–2,000 | $250 | Rising demand |
2,001–3,000 | $997 | Late entry, premium urgency |
There’s also a hard cap of 3,000 attendees to protect broadcast quality. That tight limit is real scarcity, not vague “spots are limited” talk.
The $2,997 anchor made $100 feel like Value Based Pricing
Seeing the original price listed as $2,997 anchored the value in my head. So when the early-bird offer showed $100, it framed the decision as Value Based Pricing: pay a small amount now to access a proven system that would normally cost far more.
Alex Lancuba: “Worth 100x the price—especially at the $100 tier.”
The guarantee removed the fear
What fully killed my hesitation was the 100% Satisfaction Money-Back Guarantee. If it’s not valuable, I can email support@sellingonline.com and get a refund.
Amber Cerone: “Money-back guarantee made it a no-brainer.”
My 7-day ROI plan for the $100 “experiment”
Pick one offer and rewrite the hook + promise.
Build one simple funnel page and one checkout flow.
Run one short “improv webinar” pitch.
Goal: earn back $100 with one sale or booked call.
Testimonials & Social Proof That Swayed Me
Why real names mattered for my Selling Online Challenge decision
I’ve learned the hard way that vague hype doesn’t calm buyer nerves—especially when the promise is fast growth. What pushed me toward the Selling Online Challenge was seeing real people attach their names to specific outcomes and clear takeaways. That kind of social proof lowers the “what if this is just marketing?” feeling.
I cross-checked reviews (and yes, I screenshot them)
Before I registered, I looked up and compared testimonials from Alex Lancuba, Amber Cerone, Rianne Strik, and Sean McCoy. I wanted consistency: were they all saying the same thing, or were the stories all over the place? The themes kept repeating—“overdelivering,” “life-changing,” “priceless value,” and “packed with actionable content.” I even screenshot a few to show my team, because I needed them to feel the same confidence I was starting to feel.
Rianne Strik: "Packed with actionable content—changed how I sell."
Sean McCoy: "Life-changing—helped me structure high-ticket programs."
Quick-win revenue stories made the Online Sales Training feel real
What really grabbed me were the “implemented it and saw results fast” stories. Some attendees reported tangible revenue within days of applying the lessons. And the bigger proof points were hard to ignore: Annie reportedly made $264,000 at her first event, and Myron Golden reportedly closed three $1,000,000 deals in a recent month. For coaches selling high-ticket offers, that’s the kind of signal that reduces hesitation.
Variety of outcomes = broader trust (Two Comma Club energy)
I also liked the range: coaches, product owners, and marketers all describing wins. That diversity made the framework feel adaptable—not a one-industry trick. It gave me strong Two Comma Club energy: different paths, same core system.
Overdelivering training vs. fluffy motivation
Fast implementation stories (not “someday” results)
Clear fit for multiple business types
My Immediate Implementation Plan (What I’ll Do First)
1) Tweak My $3k High Ticket Coaching Offer (Day 1 Checklist)
Right after Day 1, I’m rewriting my core High Ticket Coaching offer using Russell’s “irresistible offer” checklist. I’m keeping it simple: one clear promise, one clear outcome, and one clear buyer. I’m starting at $3,000 because it’s a repeatable, realistic path to scale—then I’ll earn the right to raise prices with proof.
Myron Golden: "Start small—document results—then scale pricing to premium levels."
2) Build a Simple Content Launch Funnel in ClickFunnels
Within 72 hours, I’ll use ClickFunnels templates and Russell’s messaging formula to launch a basic Content Launch Funnel that replaces a chunk of my 1:1 selling. No fancy build—just speed.
Opt-in page
Thank-you page with webinar link
Order/application page
Follow-up page for objections
3) Script the Pitch + Run an Improv Webinar Test
I’m adapting the “7-figure pitch” framework to my audience, then testing it fast with an improv webinar. The goal is to learn what lands, not to be perfect. I’ll run one A/B test on the headline or hook within 72 hours of implementing Day 1.
4) Email List Selling + Borrowed Audiences (Podcasts First)
Instead of waiting to grow my own list, I’ll leverage others’ audiences by pitching podcast interviews. Each appearance will drive to my opt-in, then my Email List Selling sequence will do the heavy lifting.
5) 7-Day Revenue Test (Metrics or It Didn’t Happen)
I’m setting a 7-day sprint to justify the $100 investment with real numbers.
Metric | Target |
|---|---|
Opt-in rate | 25%+ |
Webinar-to-purchase rate | 3–10% |
Immediate revenue | $3k–$9k |
I’ll document every win (even small ones), collect screenshots/testimonials, and use that credibility to scale from $3k toward higher tiers—eventually up to $350k offers—using resourceful, low-cost traction tactics when needed.
Wild Cards: Analogies, Odd Ideas, and Unusual Tactics
Analogy: Building a Festival Stage (Not “Just a Funnel”)
During the Selling Online Challenge, the Content Launch Funnel finally clicked when I pictured it like building a festival stage. First, you get people to the event (traffic + curiosity). Then you turn attendees into fans with a clear schedule, strong stories, and a simple next step. Day 2’s “Building My Own Stages” felt less like tech and more like event planning—create the vibe, then guide the crowd.
Hypothetical Test: A 24-Hour “Starving Crowd” Sprint
I’m keeping this intentionally imperfect: what if I run a 24-hour challenge to onboard a “starving crowd” and aim for a 10% conversion? Not as a big launch—just a fast experiment. Research keeps proving unorthodox ideas can produce outsized returns when tested quickly, so I’d rather learn in one day than guess for a month.
Mini Case-Study Swipe: Myron Golden’s Problem-Solving Wealth
One tactic I’m borrowing is a tiny case-study format inspired by Myron Golden: lead with the problem, show the decision, then show the result. I’m adapting it into a simple script for my pages and emails:
Problem → Cost of staying stuck → Small shift → New outcome → Offer
Resourcefulness Principle: A Kenneth Cole-Style Stunt
“Creativity can outmaneuver budget when attention is scarce.”
The Resourcefulness Principle reminded me of Kenneth Cole’s trade-show shoe tactic: low-cost, high-visibility. My version could be a “micro-stunt” asset—one bold graphic, one punchy headline, one landing page—built to earn shares instead of buying ads.
Podcast Guest Strategy + My Weird Comic Strip
Podcast Guest Strategy: book 3–5 podcasts in 30 days to borrow audiences instead of slowly building my list.
I even sketched a comic strip of my funnel to explain it to my skeptical partner. Oddly, that tiny creative asset got more internal buy-in than any spreadsheet.
Conclusion: Why This Was Worth My $100 Bet
I joined the Selling Online Challenge to Increase Sales Online, but I stayed because I walked away with a clear, repeatable One To Many roadmap I can run again and again. It wasn’t “motivation.” It was a practical path: tighten my offer, match the right message to the right crowd, and present it at scale.
Russell Brunson: "The right message delivered to the right crowd at scale is what creates predictable sales."
What made it click for me was how the training connected strategy to execution. ClickFunnels wasn’t positioned as a magic button—it was the tool to build the funnel structure, while the real leverage came from the words, the order of the pages, and the timing of each message. That blend made the lessons feel usable the same day, not “someday.”
The risk felt low and the urgency felt real. The tiered pricing and the 3,000-seat cap pushed me to act, and the money-back guarantee sealed it. Knowing I could email support@sellingonline.com for a refund removed the fear of wasting money on training that doesn’t translate into results.
Testimonials and case-style examples helped, but what convinced me most was the implementable playbook. Still, I’ll be honest: the pace is fast. If you don’t block follow-up time, it could feel like drinking from a firehose. I’m planning review time so I can actually apply what I learned.
My verdict is simple: this is valuable for beginners and for experienced sellers who want to scale. I’m giving it a 7-day ROI test—tweaking my offer, building the funnel in ClickFunnels, booking a few podcast spots, testing a $3k price point, and documenting every metric. If it converts, I’ll scale; if not, I’ll adjust and rerun.
If you’re considering the Selling Online Challenge, I’d register early. I grabbed my seat for the bonus gifts and peace of mind—and I’m already building my funnel.
